Magic Firefly Campaign until June 1st

The famous Magic Firefly, that being "so quick-witted / who lives in people's eyes" imagined by Maria Alberta Menéres, is back for another solidarity campaign for the rights of people with intellectual disabilities and/or multiple disabilities, under the motto "Solidarity has firm roots".

Until June 1st, hundreds of professionals, volunteers and people supported by the 84 participating organisations are taking part, across the whole country, in awareness activities calling on the Portuguese people's solidarity for the cause of inclusion.

During the national campaign, around half a million copies of the iconic mascot, priced at €2.50, are expected to be sold. Proceeds go to social solidarity cooperatives (CERCI) and other organisations that, across the country, provide support services to thousands of children, young people and adults with intellectual and/or multiple disabilities and their families.

The Magic Firefly can be found at schools, street stalls, authorised establishments, and at promotional events run by participating organisations in each community. It also reaches further afield, including the autonomous regions, through the Montepio Bank branch network, CTT post office stores, and Pingo Doce supermarkets.

Running since 1987, the Magic Firefly Campaign (CPM) is a joint initiative of FENACERCI - the National Federation of Social Solidarity Cooperatives, Antena 1 and RTP. A partnership that has united these institutions from the very first moment, with the Magic Firefly featured in Antena 1 and RTP programming as a way of raising awareness for one of the noblest solidarity causes in our country.

Equally essential to the success of the CPM is the involvement of its strategic partners. Once again, Montepio Bank, Pingo Doce and CTT join this cause and support FENACERCI in its goal of bringing the Magic Firefly's transformative light to the whole country.